> get more traffic and backlinks: Having Better Search Engine Rankings

Wednesday 1 May 2013

Having Better Search Engine Rankings

By: Mike M Marshal

Search engine providers like Google and Yahoo are constantly modifying their algorithms in order to keep their search engine results up to date. On site optimization used to be the primary factor that search engines used to be able to decide a websites position. On the other hand, it currently accounts for only about 10% of their total algorithms. What exactly carries the most weight with the search engines now is back linking.
Back linking, is the method of linking to various other Internet sites that tend to be related to your target industry and that are highly ranked, and naturally, getting them to add a link to your Internet site. Google has, by far, the largest portion of the search engine market, and presently they are basing their results on the number of back links a web page possesses. The other search engines usually tend to stick to Google’s guide, therefore the entire search engine marketplace will be moving faster in that general direction.
A Couple Of Ideas for Constructing Links
When picking out which sites you would like to link to, take into account precisely what the search engines would like to see:
 Search engines are looking for natural and organic links. Just one of the things you should try to accomplish is to make positive that each one of your inbound links is pertinent to that particular type of business. In the event that your own website sells widgets, a organic link might be to a site that describes how to use a widget. An abnormal link would certainly be to a baking Internet site. If your website link is not normal or if it is coming from a website that isn't about the same sort of services or products as your own site, the actual link won't be worth that much.
 Search engines are looking for constant results. A lot more hyper links are not necessarily better, of course more back links are great, on the other hand, receiving too many inbound links at once, for instance by joining a link farm, could actually harm your rankings. Gaining 20,000 links this month and 10 inbound links the following month is going to bring up a red flag and, for all your work, you’re going to find your website going down in the rankings. With back links, the search engines are a lot more concerned with quality compared to the quantity. So if you build 1,000 high quality links this month, be sure to build 1,000 quality back links next month and so forth. Search engines tend to be looking for one-way back links. Reciprocal links are often, just people swapping links to mutually improve their link counts. The search engines have become wise to this kind of technique and have modified their algorithms to not give reciprocal links as much weight as one way back links. When one site wants to link to another Internet site, without getting a link back to their site, that is demonstrating that the website being linked to offers something of value… The one-way link may well be worth twenty times as much as a reciprocal inbound link.
Attaining Organic Results


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